Oike Dash

A technology showcase.

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  • Clients

    OIKE & Co., Ltd. | GLM

  • Revealed

    2019

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PARTS DESIGN

This project was about making Oike’s film-, foil- and sensor products easier to understand and advertise. The first step in a project like this is to understand these products: what is their essence and what are their main features and selling points? Then: how can they be demonstrated in a clear and attractive way? Together with Oike and engineering partner GLM, we decided to focus on three distict elements to make the products shine:

TOMMYKAIRA ZZ BASED

Perhaps the biggest challenge of this project was the limited design changes that could be made to the base: the dashboard of the Tommykaira ZZ, made available by GLM.

We let the client’s past inspire us.

Oike started out producing gold and silver thread, specifically for kimonos, often applied in this pattern.

Graphic data ready for printing.

Graphics designed to fit three dimensional surfaces are converted to 2D for printing.

INTERACTION DESIGN

Using form and graphics to inspire touch and action.

Proximity based lighting on the passenger’s side.

Gesture based input with unique lighting providing feedback.

The background and foreground work together to intuitivley communicate changes in speed.

PRESS IMAGERY

Direction and post-production by Fortmarei.

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CONTACT

Do reach out!

We enjoy the specifics of each project, regardless of size, budget or time constraints.
Use the contact form or drop us a line at:

info@fortmarei.com

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