This project was about making Oike’s film-, foil- and sensor products easier to understand and advertise. The first step in a project like this is to understand these products: what is their essence and what are their main features and selling points? Then: how can they be demonstrated in a clear and attractive way? Together with Oike and engineering partner GLM, we decided to focus on three distict elements to make the products shine:
Perhaps the biggest challenge of this project was the limited design changes that could be made to the base: the dashboard of the Tommykaira ZZ, made available by GLM.
Oike started out producing gold and silver thread, specifically for kimonos, often applied in this pattern.
Graphics designed to fit three dimensional surfaces are converted to 2D for printing.