Asahi Kasei

AKXY2

A visionary concept car doubling as a product showcase.

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  • Client

    Asahi Kasei

  • Revealed

    2022

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What is AKXY2?

1. A VISION OF FUTURE MOBILITY

AKXY2 is a collaboration of Asahi Kasei’s automotive division and their home division. Together, through AKXY2, they mean to represent a vision of future mobility,

2. PRODUCT SHOWCASE

Our client, Asahi Kasei, is a supplier to the automotive industry. Its AKXY concepts serve to promote and demonstrate the company’s (and its subsidiaries’) products.

HOME-LIKE CUSTOMIZATION

Evolve the vehicle over time the way you would your home. This also gives Asahi Kasei the freedom to update the vehicle so they can consistently showcase their latest technologies.

DESIGN

EARLY STAGES

Representing static space, a radical fully transparent box-shaped cabin dramatically increased space inside, enhanced the idea of home-like interior customization and was sure to spark conversations. Feasiblity studies made us pivot to a rounder design.

MAGNET GRID

A recessed magnet grid in the floor and a 360 degree groove surrounding the interior allow for the fitting of AKXY Products, turning the vehicle into your personalized space.

“ASAHI” COLOR THEME

Meaning ”morning sun”, the first part of the Asahi Kasei name signifies harmony with nature. It served as a source of inspiration for AKXY2’s color theme.

HIGH-TECH MATERIALS

AKXY2 is equipped with a wide variety of materials, fabrics, coatings and more, courtesy of Asahi Kasei and its subsidiary Sage Automotive Interiors.

LIMITLESS USE CASES

AKXY2’s customizability allows for an enormous variety of use cases: from the practice of a hobby to a mobile space space for socializing.

DEVELOPMENT / CONSTRUCTION

As we collaborate closely with our engineering partners, the final 3D data takes shape.

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